Last updated: May 8, 2020
COLLECTION OF INFORMATION
Information You Provide Directly to Us
When you submit a comment or question through the Site, subscribe to PetMD communications, or participate in a survey we collect information that identifies you as an individual, such as your name, address, email and phone number, in response to your request for information, or action. If you contact us on a social media site or “like” us on Facebook, we will have information about you as permitted by that social media platform. We may also collect information about your pet, such as name, type, breed, or age and we use this information to tailor Site content that is more specific to you and your pet.
When you apply to become a pet writer on our Sites, we collect your name, address, clinic information, websites, and your biographical information. We use this information to communicate with you (including communications regarding business or product opportunities), to evaluate your application, analyze our pet writer needs and practices, or otherwise manage our hiring process and administration.
Information We Collect Automatically
When we send newsletters or marketing related communication we may embed pixel tags, cookies or other technologies that report back to us how you interact with the email (e.g., whether an email message was opened, deleted or forwarded, whether a link was clicked). We use this information for the purpose of understanding our prospective customers and current clients. If you do not wish to receive marketing emails from us, you may click on the “unsubscribe” link embedded in each such email, or you can contact us and ask to be removed from our email marketing list.
Information We Collect From Other Sources
USE OF INFORMATION
We use, process and disclose your information we collect for our business purposes, including:
Providing you with the requested product or service and responding to your questions and requests. We use your information to provide you with information you request, for customer service purposes, or to deliver marketing communications or other promotional materials.
Improving our products and services. We may use your information to make improvements to our Sites, products and services, including to personalize our service offerings to meet your needs, for back-up purposes and to detect and prevent fraud.
Reviewing Site trends and customer interests and make improvements on the Sites. We may use your information to customize or improve our visitors’ experience with us. We may collect information about your activities on and interactions with various devices and link that information. Through such cross-device linking, we can provide you with a consistent experience across the devices you use. We may also combine information we get from you with information about you we have received from third parties or publicly available sources to assess trends and interests.
Improving marketing communications. We may send you communications about promotions or offers via regular mail, email or other electronic channels, including ads on social media sites. We may use information, including information collected across different online services and collected from the various devices you may use, to deliver marketing communications based on your interests.
Promote our products or services. If you complete a product review, post an article or feedback, or provide any image (e.g., of your pet), we may use your submission for commercial purposes to promote our products and services or send you personalized content including pet portraits, thank you notes and holiday cards.
Other uses We also may use your information with your consent, and as otherwise permitted or required by law.
SHARING OF INFORMATION
We share information to operate our business, deliver and improve our Sites and services, send marketing or other communications related to our business, and for other legitimate business purposes. We share information, including as follows:
With business partners, service providers, authorized third-party agents, or contractors;
To complete a transaction you request or authorize such requests with third parties;
In connection with, or during negotiations of, any merger, sale of assets, consolidation, restructuring, joint venture, financing, bankruptcy, or acquisition of all or a portion of our business;
In response to a request for information by a competent authority if we believe sharing is in compliance with or is required by applicable law, regulation, or legal process;
With law enforcement officials, government authorities, or other third parties as needed to comply with legal requirements; to protect the rights, property, or safety of PetMD, its business, you, or others; or as otherwise required by applicable law;
In anonymized, aggregated, and/or de-identified form.
PRIVACY OF CHILDREN
OPT OUT AND CHOICE
Email marketing opt-out:
If you wish to opt-out of any marketing email communications you may contact our customer service representatives at the phone number or email address below, under Questions. You also may follow opt-out unsubscribe instructions included in our promotional e-mail. Please note that removal of user information from our database or “opting-out” will not stop marketing or advertising content that is generated for distribution or is otherwise queued for transmission to you prior to the time when we can implement your request. Following receipt of a request from you, we will take reasonable steps to delete your information. If you opt-out of marketing communications, you will continue to receive transactional communications, such as e-mail or text notifications about recall information and other administrative information. Your information will remain in our database, but will be marked as inactive so you do not receive marketing materials from us.
Interest-based advertising opt-out:
You may learn more about online advertising and opt out of interest-based advertising from online advertising companies that are also members of applicable self-regulatory organizations by visiting their opt-out links below. Your device may be scanned to determine what cookies are stored on your machine and you may select the individual companies that maintain those cookies and opt out of all their individual advertising or all targeted advertising in general.
Digital Advertising Alliance (DAA) consumer opt-out page https://www.aboutads.info/choices
Network Advertising Initiative (NAI) opt-out page at http://optout.networkadvertising.org/?c=1#!/
You may also select a system level advertising preference feature on your device to opt out your device from interest-based advertising in apps. On Apple iOS devices, system level advertising preference may be accessed via Settings – Privacy – Advertising – Limit Ad Tracking. On Android devices, open the Google Settings app from your app drawer or from your operating system's settings menu, tap Ads, and select “Opt-out of Interest-based ads.”
Facebook opt-out: Facebook may provide you with the ability to opt-out of certain advertising practices. See https://www.facebook.com/help/1075880512458213/?helpref=hc_fnav. However, we are unable to control Facebook's practices or disclosures. To opt-out of data collection by other social media services, you should review that provider's privacy practices.
Mobile location settings: If you access our Services through a mobile device, we may also be able to identify the location of your mobile device. You may choose not to share your location details with us by adjusting your mobile device's location services settings. For instructions on changing the relevant settings, please contact your service provider or device manufacturer.
Do-Not-Track: In addition you may follow the instructions provided for your mobile device or in your internet browser’s help file to change privacy, advertising and tracking settings.
We maintain certain reasonable administrative, technical, and physical safeguards designed to protect the security of the information we collect through the Site. However, no information system can be 100% secure, and we cannot guarantee the absolute security of your information. In addition, please note that we do not control the communication channel you choose to electronically communicate with us and cannot guarantee secure information transmission.
We may retain your data for as long as we believe there is a business, legal or security reason for doing so, even if you are no longer an active contact.
CHANGES TO THIS POLICY