Purina Introduces Revolutionary Cat Food That Reduces Cat Allergens

PetMD Editorial
April 21, 2020
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Science has finally found a way for some pet parents with sensitivities to cat allergens to live with their cats.

Purina is introducing a new cat food called “Pro Plan LiveClear” that reduces cat allergens, helping cat owners be closer with the cats they love. LiveClear is the first and only cat food that reduces the allergens in cat hair and dander.

Offering a revolutionary approach to the management of cat allergens, Pro Plan LiveClear comes at a time when as many as one in five adults are sensitive to cat allergens, according to Purina.

This can limit interactions between pet parents and cats, as current methods for managing cat allergens often include limiting time or activities with the cat, isolating the cat in the home or removing the cat from the home altogether.

Pro Plan LiveClear shows promising results in helping to reduce the allergen burden in cat households.

“I have numerous clients, and even veterinary colleagues (including myself), that have varying degrees of sensitivity to cat allergens. A food that could potentially reduce the allergens produced by cats, while still providing high-quality nutrition, could be life-altering,” says Dr. Katy Nelson, DVM at Belle Haven Animal Medical Centre in Alexandria, VA.

Over a decade of research has gone into creating Pro Plan LiveClear. LiveClear has been shown to reduce the allergens in cat hair and dander by an average of 47% starting in the third week of daily feeding.

Pro Plan LiveClear works by neutralizing the major cat allergen—called Fel d 1—that is found in a cat’s saliva. The recipe is formulated with a specific protein sourced from eggs as the key ingredient. This egg protein binds with the Fel d 1 in the cat’s mouth, neutralizing the cat allergen and its effects when it spreads through the environment.

Purina makes it clear that this cat food is not intended to replace other allergen-management strategies, like vacuuming or extensive cleaning of the home, but it offers an additional tool to reduce cat allergens in the environment.

For more information, please visit Purina Pro Plan.