The Ten Movement Spreads Awareness About Feline Overpopulation With Fun, Creative Ads

PetMD Editorial
Published: June 11, 2018
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In 2013, the Ten Movement was founded. Its aim is to create a 100 percent no-kill nation for cats.

Cats are notoriously efficient breeders. According to the Ten Movement, “Cats are 30 times more prolific than humans. Whether they’re free-roaming or live indoors, cats are excellent breeders. With a gestation period of just 65 days, an intact mature female cat can produce up to three litters a year. Since maturity begins at as young as 4 months, cats are efficient kitten-makers.”

The result of all this indiscriminate breeding has been ever-growing overpopulation of cats. The Ten Movement says that there are around 70 million homeless cats within the United States, which is why they have made it their mission to spread awareness about the importance of cat spaying and cat neutering.

The Ten Movement explains on their website, “Ten is a nonprofit movement funded by The Joanie Bernard Foundation. It includes our partners: United Coalition for Animals Nonprofit Spay and Neuter Clinic (UCAN), Ohio Alleycat Resource (OAR), The League for Animal Welfare, Pets in Need, The Scratching Post, The Foundation Against Companion-Animal Euthanasia (FACE) and Shelter Outreach Services of Ohio.”

They have made some serious progress, too. Since 2012, they have brought the live-release rate (LRR) of shelter cats in Cincinnati up from 37 percent to 93 percent, which is really impressive.

Part of their success can be attributed to the unique ways in which they are getting their message out there.

Their first campaign to spread awareness about the importance of cat neutering and cat spaying started with a series of videos that feature Scooter, a super hip neutered cat with a message.

Video via YouTube

Their most recent campaign features a classroom full of kitties who are struggling to learn math. Their cat math skills point out that one unneutered male and one unspayed female can produce around 14 kittens, who then go on to reproduce. 

Video via YouTube

Image via Shutterstock

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