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Budweiser’s ‘Puppy Love’ Super Bowl Commercial Pulls on Your Heart Strings

By Vladimir Negron    January 30, 2014 / (1) comments

It just wouldn’t be a Super Bowl without the TV commercials, and this year Budweiser has decided to go for heartfelt emotions rather than laughter in at least one ad.


Budweiser’s Super Bowl XLVIII commercial “Puppy Love” demonstrates how even a little puppy and a gigantic Clydesdale can strike up a lasting friendship.


It features what looks to be a Golden Retriever puppy from an animal shelter that befriends a Clydesdale horse stalled at a ranch next door. Each time the puppy escapes from the shelter to visit his Clydesdale pal, the horse’s owner returns the dog.


The Super Bowl commercial seems to end on a sad note when the love-struck puppy is finally adopted, but is suddenly “rescued” by his Clydesdale friends which block the dirt road exit. The puppy has found a new adopted family at the Clydesdale ranch.


To add even more emotion to the Super Bowl commercial, Budweiser’s creative agency Anomaly (which also developed last year’s Brotherhood ad featuring a Clydesdale seen below) chose “Let Her Go” by Passenger as the sentimental music for the ad.



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Image: Courtesy of Anheuser Busch

Source: CNN Money

Comments  1

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  • Friendship...?
    01/31/2014 11:09pm

    Is this really friendship though? Sounds more like possessive behavior than caring about another's well-being. But I guess that's what people call love these days, possessive behavior and call it "romance" / "puppy love" to make it sound nice.

    On another note: what does this have to do with beer?

    No, seriously, I'm asking. Beer doesn't help preserve loyalty in friendship, if anything it impairs your judgment, you make bad decisions, say or do things you shouldn't, end up killing relationships. You might even literally kill a person because you're driving drunk or getting into fights as a drunk. I don't see it.

    It was touching, until I started to think about it.