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Animated Cat Garfield’s Mid-Life Crisis Raises Awareness in Feline Kidney Disease Testing

By Yahaira Cespedes    May 19, 2011 at 03:45PM / (0) comments

Garfield is the new “spokescat” in an online campaign launching today, to teach owners of older cats the importance of checking for chronic kidney disease (CKD).

Starting with an educational website, Garfield is featured having a mid-life crisis. The website offers free downloadable tools to assist cat owners how to best manage their mature cat’s needs.

"This humorous campaign is designed to educate cat owners about the unseen risk of kidney disease as cats age and to encourage them to speak to their veterinarian about kidney function testing," said Dr Joy Olsen, Global Veterinary Services Manager, Bayer Animal Health. "We believe that this will provide veterinarians with new opportunities to offer their clients both valuable advice and treatment options -- including Renalzin® as a supplementary feed for the support of renal function in case of renal insufficiency in cats -- to help them to protect the kidney health of their cats."

CDK is a common health issue for mature cats; one in three over the age of ten suffer from the disease. The best combatant to this leading cause of death in older cats is early detection and treatment. CDK is not usually detectable without prior screening until the feline’s kidney function has deteriorated.

This campaign is funded by The Bayer Group, who advocate administering their medication Renalzin® to improve kidney function in cats with renal complications.

To find out more information and download helpful tools to successfully prevent your cat from developing CKD, go to: www.renalzin.com/garfield.htm
Garfield is the new “spokescat” in an online campaign launching today, to teach owners of older cats the importance of checking for chronic kidney disease (CKD).

Starting with an educational website, Garfield is featured having a mid-life crisis. The website offers free downloadable tools to assist cat owners how to best manage their mature cat’s needs.

"This humorous campaign is designed to educate cat owners about the unseen risk of kidney disease as cats age and to encourage them to speak to their veterinarian about kidney function testing," said Dr Joy Olsen, Global Veterinary Services Manager, Bayer Animal Health. "We believe that this will provide veterinarians with new opportunities to offer their clients both valuable advice and treatment options -- including Renalzin® as a supplementary feed for the support of renal function in case of renal insufficiency in cats -- to help them to protect the kidney health of their cats."

CDK is a common health issue for mature cats; one in three over the age of ten suffer from the disease. The best combatant to this leading cause of death in older cats is early detection and treatment. CDK is not usually detectable without prior screening until the feline’s kidney function has deteriorated.

This campaign is funded by The Bayer Group, who advocate administering their medication Renalzin® to improve kidney function in cats with renal complications.

To find out more information and download helpful tools to successfully prevent your cat from developing CKD, go to: www.renalzin.com/garfield.htm

Watch Garfield have his mid-life crisis below:

 

 

Image: Garfield / via YouTube

Source: PR Newswire

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