Because this “Bachelor” has not given up on love, Prince Lorenzo Borghese is giving it another chance in his new web-based reality series, America's Next Princess.

It would seem this man's got it all -- he's rich, handsome, successful, a real bona fide prince, and, based on our conversations with him, a hell of a nice guy. So, it's hard to imagine needing anything else. Son to Prince Francesco Marco Luigi Borghese and Amanda Leigh (an American), Prince Lorenzo was born in Milan in the early '70s, but came to live in the United States when he was 5 years old and currently resides in New York City.

In 2006, Lorenzo became "The Bachelor" on ABC's highly-rated reality television dating game show of the same name. But after leaving a trail of broken hearts in his wake, Lorenzo ultimately found himself alone, which brings us to his new project: America's Next Princess.

The show's premise: Lorenzo will find true love and someone to run Royal Pet Club, an online shopping destination for his Royal Treatment pet products. This special someone will be chosen from a group of 10 highly accomplished women from various walks of life ... that's a lot for one show. We wish him the best!

The Prince wants to make sure all you pet lovers out there are watching, he's promising lots of surprises and maybe even a dramatic plot twist or two, thats all we can get out of him but it sounds fun!!! We'll be watching ... that's for sure.

America's Next Princess premieres Monday Aug.17 at 8 p.m. EST @ www.americasnextprincess.com

But don't be fooled, none of these are the real reason why we love Prince Lorenzo. Of course not! This is Haute or Not? It's his love (nay passion) for animals! Lorenzo is a tireless animal advocate that not only gives his time to numerous shelters and organizations such as the ASPCA and The North Shore Animal League, but he's putting his money where his mouth is: Lorenzo will be donating $1 from every order on his soon-to-be-launched Royal Pet Club to those worthy animal organizations.

Prince Lorenzo also has a high-end line of bath, body, and skin pet products called Royal Treatment Italian Pet Spa, which is currently available on HSN or online @ www.getroyaltreatment.com

Over the next few weeks @ Haute or Not? you will get to know a little more about America's Next Princess, Royal Pet Club, and even a little more about the Prince himself. Then, starting Tuesday August 18, we will discuss, dissect, and more than likely take a few pot shots at the previous evening's webisode of America's Next Princess.

Stay tuned. This promises to be ... Royally Haute !!!