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Dr. Coates is a veterinarian based in the other “Sunshine State” – that's Colorado to the rest of you – where she lives and plays with a varied range of animals. She shares her professional and personal experiences, Monday through Friday, here on petMD's blog, the Fully Vetted. Log in for your daily dose of her insight and wisdom.

 

The Price of Plump Cats Keeps On Plummeting (What’s Up With That?)

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June 08, 2011 / (19) comments


Fat cats are depreciating rapidly, it would seem. That is, if we’re to believe that anything beyond a publicity stunt is to blame for the price slashing we’ve just witnessed on cats up for adoption in a central Ohio animal shelter.

 

Yes, now that a shelter has taken it upon itself to go where no politically correct feline adoption advocate has ever dared to go, we’ll all now have to wonder: Just how much is a fat cat worth?

According to the Miami Herald Wire Service:

The Capital Area Humane Society says the fat cats are on sale this summer for $15 each or two for $20, instead of the usual $70 adoption price.

Here’s the story: The shelter decided it had too many overweight cats. Of its 55 cats, 9 tipped the scales — seriously so. And because everyone knows fat felines have more health problems than others, the shelter figured it would offer a discount for prospective adopters with a willingness to take on the fatties.

The good news is that the shelter is reportedly trying to trim the excess poundage on cats like Zebe, a 23-pound, 6-year-old shorthair. They’ve got volunteers trying to get the cats moving in an area with extra space to run.

Nonetheless, the question remains: How cool can it be to discount a cat (fat or not)? And do price cuts even work to influence adoption behavior?

Sure, it’s bringing attention to Zebe’s plight at the moment, but only because of the "I-can’t-believe-they-went-there" factor. But under less PR-intensive conditions, the price-cutting on a fat cat’s adoption fee would almost certainly recommend him/her not at all.

I mean, why would fifty dollars make a difference? And do they really think the fatties — who generally require more expensive veterinary care — are better off getting snapped up by owners with discount shopping mentalities? Or maybe the fifty bucks is an incentive designed to defray the cost of the first office visit fee (that’s about all the vet care $50 will buy you these days).

Now, before you chastise me for taking this subject too seriously, I do get that this is a PR stunt, a scheme cooked up to get cats into forever homes as fast as possible to help make room for so many others behind them. But can I help it if the commercialization of catdom — tongue-in-cheek thought it might be — still somehow manages to rub me the wrong way?

After musing on my uncharitable attitude towards a well-meaning shelter’s legitimate attempt to find homes for its wards, it finally came to me: I guess what bugs me most about the deep discounts on the plump ones is the whole commoditization angle. After all, treating cats like overstock inventory is just too close to how so many people really feel about them. Otherwise, why would they be in a shelter to begin with?

 

 

 

Dr. Patty Khuly

 

 

Pic of the day: The Fat Cat Sat by Becky E

 fat cat, cat adoption, shelter cats, calico cat

 

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COMMENTS (19)
1
Price reduction
by pendylady on 06/08/2011 06:23am

I think price reductions are a good thing from time to time. Some of the greatest pet owners are the poorer owners. They deserve a chance to get a pet.

2
Megan
by Meggie1985 on 06/08/2011 06:31am

Unfortunately I have to disagree...I don't have a problem with it at all. However, that could be because I'm very familiar with CAHS and think they're probably one of the best shelters out there. Nonetheless, I see other shelters do this all the time with black cats, and I don't think I've heard anyone gripe about it. The whole point (as you mentioned) is PR and education, and hopefully finding these kitties a good home. So in the end, I think it's worth it!

3
Unsure
by TheOldBroad on 06/08/2011 07:20am

I'm unsure how I feel about this.

While it's great to allow lower income humans the chance to adopt from the shelter, does it lower the value of the cat in the human's eyes? Will it make the cat more disposable if it becomes inconvenient?

I'll look forward to comments throughout the day.

4
my home.
by pendylady on 06/08/2011 07:35am

I have always been dirty poor, whether I got them for free-most were strays. It never lowered their value in my eyes. Now when I was married, My x was constantly getting fired and eventually I had to let go of my beloved pets. That was 20 years ago. I am still living below the poverty line. A son who helps me out when needed, including our pets. The first place i hit when my check comes in is the pet store to by them the expensive grain free food they need.I have four dogs small variety, and one formally feral one eyed old kitty named "Hoodie" They have all been fixed-i get shots when the specials are run.

5
by luv fur kids on 06/08/2011 08:56am

I agree the discounting of animals is not appropriate. Megan I have to disagree: CAHS does not do a good job with the cats/dogs in their care. Many cats are summarily euthanized for having a respiratory infection, or simply sneezing.
What happens when a financially strapped owner faces a costly medical issue with a pet? Our cat needed thousands of dollars in specialty medical care...had we not been fortunate enough to afford it, he would either be a suffering sick cat, or another cat over the rainbow bridge.
I"m not against discounts, but I know reliably what a highly funded, poorly run shelter Capital Area Humane Society is...

6
by cdturner on 06/08/2011 09:09am

I disagree with this. The shelter where I volunteer (a lot) has specials all the time. We have featured black cats, calico cats, orange cats, adult cats (as opposed to kittens), hound dogs, older dogs. . . This is an effort to draw attention to animals that are often overlooked, and it doesn't mean that they are in any way less worthy of a good home. We haven't done fat cats yet, but I wouldn't rule it out.

I have observed, with both dogs and cats, that adopters will snatch up emaciated/very thin animals. They seem to experience an overwhelming urge to take these animals home and "make them healthy." They do not have the same urge to quickly adopt obese animals, even though they need care just as much.

7
Fat Cats
by comstockda on 06/08/2011 09:23am

Yes this might be a PR stunt, but the people who adopt these cats just might have more time to help reduce the cats weight than the shelters have. I know from experience because I rescued a over weight 5 year old male cat when I took him to the VET for an exam he weighed 18lbs. After 2 years of working with him he now weighs 12lbs and is very healthy.

8
Exercise!
by Briarcliff Animal Clinic on 06/08/2011 10:07am

These cats need to find homes quickly so that they can get more personalized attention. Although I applaud their efforts to trim down the cats who are severely overweight, shelters don't usually have the time or resources necessary to get these cats down to a good size. Hopefully this will help get them into good homes where they can do pilates and eat a well-balanced kitty diet.

9
Cat Sales
by Meghan RAHT on 06/08/2011 01:19pm

Click on this link - you won't regret it :D

http://www.youtube.com/watch?v=K4fVsSejI4Q

by wikith on 06/08/2011 04:09pm

Awesome.

by redkitty1 on 06/09/2011 05:15pm

Priceless!!! :)

10
Fatcats
by catdogwoman on 06/08/2011 05:43pm

I also respectfully disagree. I've noticed that the longterm cats at our local Humane Society are usually overweight. I think this is because they spend so much time in their small cages and don't get enough exercise. My Patrick was pretty chubby when I got him and has now trimmed down quite a bit. I actually got him after one of my kitties died and it just so happened that it was during a "sale" at our shelter, I think I got him for $25. I just spent $450 saving him from a serious infection, so money wasn't the deciding factor. It did however influence me to get an older cat. I'll always adopt older pets now because they are grown so you know their personality better!

11
Value
by vida on 06/08/2011 06:29pm

I don't think asking lower prices makes an animal less likely to be loved and cared for. Not everyone has a lot of money but will scrape together what they can to care for their pet. If that means the cat can't have very expensive treatment that is too bad but I think a life time of love is worth something too. I don't think taking children away from poor parents because they would have better medical care in a rich home is reasonable either. As long as people do the best they can for their families, animal and otherwise, that's not bad.

12
by ferretgrrl on 06/09/2011 12:30pm

A large shelter in the city where I live has just wrapped up a month of discounts on adoption fees for adult/mature cats, and it seems to have been a successful adoption drive. But it was couched as such, a drive, not a sale. I don't think I have any issues with that. For most people who want to adopt, I suspect the $25 or $50 savings at the time of adoption isn't really the thing that pushes them to adopt this cat now; it's more the recognition that if the shelter is offering the discount, then they really need to place those cats, which would tip the person who'd been thinking about adopting into actually doing it.

13
free cat adoptions
by HubCats on 06/09/2011 05:35pm

Take a look at some science on the subject!
http://www.maddiesfund.org/resource_library/the_truth_about_free_cat_adoptions.html

it goes against doctrine, but free, discounted old cats, fat cats, black cats, multiple cats, too-long-on-the-shelf cats apparently works to get them into good homes. It doesn't mean you ALSO bypass your normal application process, and personal and vet references.

Perhaps getting a "bargain" makes it worth going through the application process, and having the spca sit in judgment of your pet history.

For small rescues it's a hardship - we like to get at least some of our expenses back on adoptions. People will spend a fortune on the cat tree, the litterbox, the toys - we'd like to see some of that $$ to pay for the vaccines, the spay/neuter, the parasite treatments...

14
I finally understand.
by tpschmitt1 on 06/09/2011 07:34pm

Dr. Khuly,

It has taken me some time, but now I finally understand. I am truly sorry for being so slow on the uptake. Moralizing for you is as much a part of your make up as your DNA. You just cannot help yourself.

15
"Sales" work
by Eilis on 06/11/2011 02:56pm

Discounted adoption fees, two-for-one "sales," even "free" adoptions have been used with awesome effectiveness by shelters all over the country, and as long as the screening process is the same as for "normal" adoptions, with the same long-term success rate.

It just gets the pets out the door and into forever homes faster. And given the kill rate for cats in shelters, I'm not sure why anyone would object to it on grounds of "it's icky." Which, really, is all I can make of your objection.

16
Kudos to CAHS!
by GRUNGEDOGRVT on 06/17/2011 04:18pm

I am very familiar with this shelter. They are a very well run organization with a wonderful staff and volunteers. They have creatively found an alternative way to promote their special needs animals "The Fat Cats". This promotion is a great way to increase foot traffic into the shelter and generate more adoptions.

For those who are criticizing the "Fat Cat Promotion" - What do you think happens to the fat cats at other shelters who are overwhelmed with cat overpopulation? I really do not know the answer. However, I do know through this promotion CAHS is saving lives.

Kudos to CAHS!

17
A Month Later...
by Jen M. on 07/08/2011 12:58pm

I'd really like to know how this promotion turned out for CAHS. Was it a success?

I think the promotion was a little weird and maybe slightly in poor taste, but if it got some of the overlooked kitties into good homes, then yay!

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About fully vetted

Patty Khuly, VMD, MBA

Photo of Dr Khuly

Dr. Khuly is a former petMD blogger and small animal veterinarian in Miami, Florida, where she practices medicine at Sunset Animal Clinic and serves on the board of the South Florida Veterinary Medical Association. She is a graduate of Wellesley College, the University of Pennsylvania School of Veterinary Medicine, and The Wharton School of Business.

As a significant sideline, she writes...a lot. She authors pet health columns for USA Today, The Miami Herald and Vetstreet. She also writes a popular monthly column for Veterinary Practice News and serves as regular contributor to Veterinary Economics, The Bark, and the Veterinary News Network.

Dr. Khuly lives in South Miami with her brood of hens, goats, dogs, cats...and humans.

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