Rachael Ray's gone kibble (on pet foods and pit bulls in Ms. Ray's media empire)
She’s not just the quintessentially cute media darling of quick home-cooked fare. She’s a pit bull’s mama, too. And pit bulls couldn’t have a more family-friendly frontman than Rachael Ray—or her sweet-faced pitty Isaboo, for that matter. Someone’s got to steer the world away from the gangsta stereotype pit bulls suffer under. Might as well be the current queen of the American meal.
Martha Stewart may have her splendidly-bred Frenchies, but nothing says I’m down-to-earth like a photogenic pit bull.
Now Rachael Ray’s parlaying that perfect match into a new line of foods. After months of including recipes for meals you can share with your dog on her website, Ms. Ray has finally taken the plunge into that big bag of machine-extruded kibble we call “pet food.”
I really don’t know the particulars except to note that (all?) proceeds from sales of her line of “Nutrish for Pets” will go to Rachael’s Rescue, which funnels funds to organizations like the North Shore Animal League and BadRap, a Bay Area pit bull advocacy group.
From her site:
Look, we all want the best for our furry family members. And that’s exactly why I worked with experts in pet nutrition to create Rachael Ray Nutrish. My Isaboo loves food and treats made with simple, natural ingredients. So, what are you waiting for? Take a lookaround. See just how good these foods are and learn a little more about my pet charity, Rachael’s Rescue.
It says, “no junk or fillers” on the site. And though I’m sure one dog’s “fillers” is another’s “pig snouts,” I think I get what she’s going for.
Here’s hoping we’ll see calorie counts on the side of the bag, lots more Isaboo photo ops…and no slacking in the pet recipes on the site now that Rachael’s gone kibble.