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Dr. Coates is a veterinarian based in the other “Sunshine State” – that's Colorado to the rest of you – where she lives and plays with a varied range of animals. She shares her professional and personal experiences, Monday through Friday, here on petMD's blog, the Fully Vetted. Log in for your daily dose of her insight and wisdom.

 

Style and Home: Where pets and their healthcare belong?

July 31, 2007 / (4) comments


Here’s a pet peeve of mine: Why are pets and their issues always remanded to the same periodical vicinity as great recipes and fancy decorating ideas? For example, it’s the very girly Home and Design section of The Miami Herald that prints my 400 words every week. And it’s the same for most papers across the nation—one step shy of the funny pages and always unnecessarily nestled among the classified section’s numerous folds.

How insulting, thinks this budding columnist (who apparently doesn’t know enough not to criticize equine dentition). Well, at least this section tends to be in living color, I muse (rendering my byline visage in all shades of newsprint candy colors).

For its occasional exception to this rule, I give The Wall Street Journal its well-deserved kudos. It occasionally has the guts to print newsworthy articles on the business of pet healthcare in prime periodical real estate. Yesterday's Journal even ran a front-page story on an entrepreneur raising rabbits for feline consumption. Sure, it was below the fold in that column we usually associate with their daily version of “News of the Weird,” but it’s on the front page nonetheless.

The New York Times often does pets some justice, too (though more often than not these pieces end up in the fluff sections, as in last week’s SundayStyles story on the drooping referral rate at AMC). A significant pet food recall article once made it in The Week in Review—but that’s a rare thing, indeed.

It’s hard to believe that a $40 Billion industry could be so relegated to the dregs of newsworthiness. At least Vick’s recent debacle has raised the profile of animal-centric news over the past couple of weeks. (I guess celebrity trash talking and sports trumps the insignificance of pets in this case.)

This week was truly spectacular, though. Apart from the Vick thing and some more botulism-related pet food mentions, we saw the New England Journal of Medicine see fit to print a pet piece. An “essay” they called it, diluting its importance (even I agree was necessary to label it “Warning: marginal triviality here” given the anecdotal nature of the story, but still).

And finally, as if they knew this post was in the works, The Miami Herald devoted a significant slice of its front page today to a story on a pet-rental service out of California. Candy, for sure, but here again the front-page placement says something about the power of pets.

Perhaps I revel in my profession’s relevance to popular culture (and consequently to news in general) to an unrealistic degree. Still, I look forward to the day when my column can at least run alongside the cosmetic surgeon’s column in the Health section. Sigh…

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COMMENTS (4)
1
by on 08/01/2007 11:10am

Thing One: I seem to have plenty of readers. Perhaps that's because it runs on Sundays. And perhaps, as you point out, because the section it runs in is a popular one. I'd lprefer to see it in the weekly health supplement but I'm sure I wouldn't get as many readers. A fine point, Thing Obe.

2
by on 07/31/2007 10:04pm

Kind of funny, in a place like Miami, that the three remaining newspaper subscribers don't tell the editors that Tropical Life is neatly balanced by Tropical Death without all this sci/tech mumbojumbo. Not much science, even under "health" there. I suspect this means one subscriber is buying it for the comics, one is buying it out of perverse love for inky box scores, and the other one has quietly died without anyone noticing. So goes the newspaper business.

Are you on Saturday? What day is the human health ("cavalcade of obesity!") stuff running?

They've got plenty of health columnists, so maybe you stand out better running on lawn-and-garden day.

If you had your druthers, what context would you like to see it run in? (Where I live, you'd be somewhere between Matt Fox & Sherri Hiller and the Car Talk guys. A weird spot, but both columns have plenty of readers.)

3
by on 07/31/2007 08:09pm

Actually, pets made the cover story of the new BusinessWeek that just came yesterday! ("The Pet Economy", August 6, 2007.)

4
by on 07/31/2007 11:42am

This is something I think about a lot, too. As a cat advice column author and hopeful syndicated columnist, I wonder where my column would "fit" in the newspapers. I've been writing Paws and Effect columns every week for more than 4 years now, and although I've gotten some very encouraging feedback from syndication outfits, the fact is that "there's no room at the inn" for pet writers because so little space is alloted to them in printed publications.

I wish there were one section of the newspaper (at least the major dailies or weekend editions of said dailies) that was devoted entirely to animals. Considering how many American homes contain animals, and how many people love animals even if they can't live with them due to housing restrictions and whatnot, it seems to me there should be a popular call for the material we write--beyond the "lite and fluffy" Home & Garden section. But, having worked in the newspaper business--I have to have a "day job" to support my writing addiction--I understand the relationship of ad space to copy space and the unfortunately pressing need newspaper publishers feel to make a profit, whatever the cost.

I guess we just keep writing our columns and let them end up where they may. It's all print credits on your resume, whether it's in Home & Garden or the special pet care advertising supplement in the local weekly (where two pieces I wrote ended up last fall), or on the world wide web.

I'm nursing a secret hope that the recent trendiness of LOLcats will bring the spotlight to other cat- (or animal-) related content generated on the Internet.

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About fully vetted

Patty Khuly, VMD, MBA

Photo of Dr Khuly

Dr. Khuly is a former petMD blogger and small animal veterinarian in Miami, Florida, where she practices medicine at Sunset Animal Clinic and serves on the board of the South Florida Veterinary Medical Association. She is a graduate of Wellesley College, the University of Pennsylvania School of Veterinary Medicine, and The Wharton School of Business.

As a significant sideline, she writes...a lot. She authors pet health columns for USA Today, The Miami Herald and Vetstreet. She also writes a popular monthly column for Veterinary Practice News and serves as regular contributor to Veterinary Economics, The Bark, and the Veterinary News Network.

Dr. Khuly lives in South Miami with her brood of hens, goats, dogs, cats...and humans.

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